the greatest gift you can ever give yourself is the conviction to transform your state from fear-fueled, to love-fueled. every time. 



the greatest gift you can ever give yourself is the conviction to transform your state from fear-fueled, to love-fueled. every time. 

You're tired of... being tired.

Mornings drag. 

You wake up anxious, groggy, resentful of your schedule. 

You're moody. You're stressed-- if it's not one thing, it's another.

You're over getting tossed around by everyone else's BS.

You've tried dieting but (it sucks and) you can't ever stick with it. 

You re-up that gym membership every January, get resentful of paying for it without going, cancel. Repeat.

You feel shameful for not being more patient, more present, more invested in the most important thing in your life... YOU. 

You know you've got loads more to offer to [yourself/your family/your career], yet you can't find the time, energy, clarity or creativity to get there.

You keeping saying, 'when I have the time I'll fix it.'

Weeks turn into months, months into years.

You still haven't fixed it.


Somewhere deep inside you- you know there's no better day than today to finally have a body that feels good.

Looks good.

Facilitates you showing up confidently and authentically in the world. 

There's no better time than now to invest in your own health and happiness, so you can be the best you for your family, your partner, your job. 

And according to the trend-- you're realizing if you don't just DO IT, you may never actually do it.

I've been there.

I refused to admit I had some pretty nasty secrets for over a decade. They kept me small and insecure.

Instead of cultivating real friendships, I threw myself into an insanely busy schedule.

When boyfriends couldn't compensate for my low self esteem, I blamed them and left. (OK, some left me). 

I switched my career focus numerous times. I felt like I was floundering about.

But then I changed what I put in my body.

I stopped 'dieting' and started listening to my hunger.

I noticed which foods made me feel nourished, and which foods sucked the life out of me. I cut out what didn't serve me.

I checked my self-talk. It wasn't pretty-- so I revamped.

I got honest about my volunteering obsession and realized it wasn't the time. So I stopped, despite my ego.

I stopped hanging out with negative people and their negative attitudes.

I actively filled myself up on inspiration and motivation daily. 

Which changed how I felt in my body.

Suddenly I had the clarity to know what I wanted.

I had the confidence to go get it.

Daily, I implemented my positive psychology and mindfulness tools. 

I took bigger risks.

I overcame 'failures' more quickly, choosing to learn from them instead of get trampled by them. 

I had energy, creativity, loads more love and compassion. 

I started to see every day as a gift, instead of a span of time to slog through until something special was happening (like a holiday or vacation). 

Which changed how I showed up in my body.

In the past year I've:

Launched my second company.

Went from 3 friends to a thriving community that makes me feel loved, bold and brave every day.

Started running. Completed 2 half marathons and the NYC marathon.

Reconnected with my agent and booked my first audition-- a national campaign that resulted in my face on a billboard at Madison Square Garden.

Had over 27K shares of articles I've written. 

Successfully hosted 3 international wellness retreats since I first birthed the idea in 2015.

Had the chance to present my services to the NHL. 

Appeared on the Dr. Oz show.

Landed a pretty sweet gig as the in-house Nutrition Specialist for a chain of juiceries.

And many more, just as important tiny, daily victories.

I can help you get where you want to be.

I suffered from a crippling eating disorder for over a decade. I kept thinking if I just attained the perfect body the anxiety would subside and everything else could fall into place.

In ALL of my years of restriction and chaos, I never once attained the body.

You can keep fighting or you can surrender to this process and let me guide you home.

It's your turn.



abundance is contagious. 


abundance is contagious. 

Hey, I'm Tory 

On paper, I am a certified Holistic Nutrition Specialist, certified Life Coach and certified Hypnotherapist.

In action, I'm a Consoultant. Utilizing my expertise in professional dance and performance, holistic nutrition, transformational psychology and intuitive healing, I guide women to core confidence- body & spirit.

 Photo by Inna Shnayder

Photo by Inna Shnayder

I started obsessing about 'being healthy' in 5th grade when the gym teacher weighed us in class and I was 2 lbs. heavier than my best friend. Sounds ridiculous, but I was mortified and suddenly very conscious of my body.

I didn't have anyone to help me navigate 'healthy foods', so I paved my own way-- by eating very little (and not caring what of) and shaming myself when I'd derail. 

I'd go through dramatic cycles.

Sometimes I'd victoriously eat... nothing! Other times, I'd surrender, decide I was worthless, and eat.. everything. 

10 years later, I was living in New York City and had endless amounts of nutritional information at my disposal. I decided I was going to do this dieting thing correctly! Finally!

So I vowed off processed foods, counted calories, juiced relentlessly, worked out like a maniac...

and still felt like dirt.

There's an immense difference between eating healthy foods and being healthy.

This discovery set the pace for understanding how to have integrity with EVERYTHING I ingest-- and the miracles that are on the other side of getting out of your own damn way.

I believe our obstacles are really our instruments for personal evolution. 

How can we utilize your greatest hangups for your greatest victories?

So, here we are. Through heartache, lots of missed meals, wasted relationships, that 'rock bottom' we spoke about, I now know what real health, wealth and happiness is. 

Because I've got it.


Official Stuff

"what if i fall?"
oh but my darling,
what if you fly?

Official Stuff

"what if i fall?"
oh but my darling,
what if you fly?

Need the formal stuff?

 Photo by Inna Shnayder

Photo by Inna Shnayder

Tory Dube Professional Bio: 

Tory Dube is a retired dancer turned Holistic Nutrition Specialist, Certified Life Coach and Certified Hypnotherapist through Southwest Institute of Healing Arts. Tory writes for several health publications, is a children's book author, hosts international wellness retreats, and works with clients around the world.

Her approach guides woman away from relying on pure logic and, instead, towards their inherently brilliant internal compass.



Extra Fun Stuff

extra fun stuff.

Extra Fun Stuff

extra fun stuff.



1) There are two Torys in this world named after me.

2) I received an academic scholarship to University of New Hampshire's business school-- then promptly dropped out at the age of 19 and moved to NYC to be a professional dancer. I stayed for 9.5 long years!

3) I am 'the girl' in this Keith Urban video (hahahaha).

4) I ran the NYC Marathon once. 

5) I'm crazy passionate about my fitness friends, November Project.

6) My sister and I are commonly confused for twins. I'm 2-years older. 

7) I met my soulmate in NYC at my 'moving away' party. We didn't care. We now live in San Diego together. 

8) I was born wanting to me a Mother. My greatest aspiration always has been and continues to be... to be a Mom (and hoping for twins first round ;-). 

9) I kiss my plants every morning. 

Let's get to know one another in real time.

(follow me here)